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THE BRIEF

I was given Story Mfg as my chosen brand to research. I created a fragrance campaign for them and an associated story. We then needed to develop ideas, concepts and outcomes to capture in a Visual Report. Alongside this, we also needed to produce 2000 words to demonstrate our context and process. 

CONCEPT

My final concept, "minimal", connotes cleanliness, purity and earthy tones. Tim Walker's photography inspired me to look into ceramicist Lulu Fitcher, who creates very minimal sculptures. Since I was following a minimal colour palette with warm tones, I also looked at etmereal as this has connotations of purity. 

RESPONSE

SKILLS

My idea was to show, first-hand hand to consumers the slow-made process so that they can have more appreciation for what goes on behind the scenes. Story MFG applauds itself on celebrating artisans and craft, so I wanted to create a space which explored this. 

  • Idea generation 

  • Concept Development 

  • Contextual Research

  • Embroidery

  • Post Production

OUTCOME

Based on my idea, I created a piece of embroidery to demonstrate the importance of craft. Alongside this, I also had the idea to collaborate with ceramicist Sarah Jerath so the consumer can create their own candle holder diffuser, where the wax melts on top of the vase, creating a scent. 

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